Phil Bishop, President for Infozone, US, talks about three important BI-trends on the market.
1. The customers are becoming much more demanding on what they get in their business intelligence. A lot of it is being driven by their experiences of their personal devices at home.
2. The clients also expects an app that works anywhere, at work, on the phone and on the tablet. The BI-tools must work the same way.
3. Another trend is that the proliferation of new marketing data, from Twitter, Facebook and emails, for example, can be connected to sales data. It allows the clients to hone in on what marketing expenses are working or not. With QlikView we can bring in all these new data types to give a broader picture of what is happening.
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